Owner/Head Coach



Joel Cruz (coach jayc) is a top fitness expert  and with more than 10 years  of experience in fitness industry, he’s one of the most effective personal trainers in the Philippines. 

Qualified Fitness Professional.  (ACE and ACSM Certified Personal Trainer, Certified Precision Nutrition Level 1 and 2  Nutritionist and former Fitness First Ph. Personal Trainer.) Currently working as Full-time freelance fitness coach, And holds a diploma in Sports Science.

I’ve been training myself  for over 15 years from weightlifting to sports of running, cycling, duathlon and triathlon and also have gained great knowledge from courses, seminars, webinars, reading books and many hours of being in the gym perfecting my craft.

When I began my career as a personal trainer I knew it was the path for me, not just because I enjoyed working out, but it just felt natural. I further increased this belief by the drastic improvements I was making on my clients and for myself; not only on their health but their general lifestyle as well. When I design a training program, it’s my true passion to make sure you are seeing nothing but the best results and most efficient way possible.

I have previously and currently worked with CEO’s, Ambassadors, Politicians, Lawyers, Accountants, Doctors, Models, Celebrities, Parents, pro athletes, triathletes, cyclist, runners, the average gym goer looking to lose a few pounds, gain muscles, and build endurance.

I constantly increasing my knowledge by researching a variety of the latest training and nutritional methods in order to give my clients the best possible information. I also keeps things fun and interesting by incorporating many different routines and techniques with each session.

I am results driven, I want to see you achieve your fitness goals while you are training with me, and I will do everything I can to help you get there.

Nutrition counselling is another important part of my fitness plan so we can discuss your eating habits to make sure they support your fitness goals.

In your initial fitness assessment consultation, I will outline your exercise preferences, goals, past injuries/illnesses, weight management, body weight assessments/measurements and food intake, so I can develop a customized workout program specifically for you.  

Hiring a personal trainer is an investment in yourself and your future. You can pay a little now or pay a lot later in healthcare costs. I understand what it takes to get in shape and stay that way.  

Helping others achieve their goals is my passion and I take it very seriously. 

There is no glory in practice, but without practice there is no glory.”



Your success is my success, and that’s something I take very personally.


One-on-One Personal Training
ACE Certified Personal Trainer
ACSM Certified Personal Trainer
PN Level 2 Certified Nutritionist
NSCA Certified Strength & Conditioning (CSCS)
Online Personal Training
Accountability and Motivation
Passion and Commitment

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